Image THE DISCOUNT SEASON BEGINS: SUMMER SALES ARE HERE

THE DISCOUNT SEASON BEGINS: SUMMER SALES ARE HERE
2025/07/08

With the arrival of July, summer sales flood physical and digital storefronts throughout Spain. National and international brands offer discounts that can exceed 50%, making this season one of the most anticipated by consumers. However, beyond the rush and impulse purchases, it's also an opportunity to rethink our consumer habits, support local businesses, and make more conscious choices.

Buying wisely: planning and comparing prices

One of the most common mistakes during sales is shopping without planning. Making a list of your real needs before heading to physical or virtual stores can make the difference between a worthwhile investment and an unnecessary expense.

Furthermore, comparing prices before making a purchase is essential. Many digital platforms and apps allow you to check the price trend of a product from previous weeks. This way, we can avoid falling into the trap of supposed discounts that aren't actually real.

It's also advisable to check the return and warranty conditions, which must remain the same throughout the sales period, according to current legislation.

Online shopping vs. in-store shopping: advantages and differences

The rise of e-commerce has completely changed the way we shop during sales. Online shopping offers greater convenience, access to more inventory, and ease of price comparison. However, trying on a garment, checking its quality in person, and avoiding unnecessary returns remains a major advantage of brick-and-mortar retail.

Physical stores also offer a more personal experience, encourage human interaction, and generate direct economic impact on the urban environment. Furthermore, more and more retailers are adopting hybrid models such as click & collect, which combine the best of both worlds.

Responsible consumption: take advantage without accumulating

The sales season is also an opportunity to reflect on our consumer habits. Buying less but better, opting for longer-lasting products, or supporting brands with an environmental and social commitment can contribute to a more sustainable economy.

Fast fashion continues to be one of the sectors with the greatest environmental impact. According to the Ellen MacArthur Foundation, an amount of clothing equivalent to a garbage truck is incinerated or thrown away every second. Choosing clothes we'll actually wear and prioritizing quality over quantity can make a real difference.

The social impact of sales

Sales not only affect consumers' pockets, but also the entire production chain. In the case of large global platforms, periods of aggressive discounts can put pressure on factories and suppliers, especially in countries with precarious working conditions.

For this reason, more and more consumers are opting for ethical and locally sourced fashion, where working conditions are more transparent and practices are fairer. Furthermore, some experts point out that the surge in consumption during sales can normalize a model of overproduction and accelerated cycles that ultimately becomes unsustainable.

Other useful tips for sales

  • Check your closet before purchasing to avoid duplication.

  • Try on clothes calmly if you go to a physical store, to avoid impulse purchases.

  • Take advantage of the opportunity to invest in basic or timeless pieces that can be worn for several seasons.

  • Keep your tickets and labels: they are essential for exchanges or returns.

  • Mark alerts or favorites online: Many websites allow you to track price drops.

More conscious consumption is also possible during sales.

Summer sales don't have to be at odds with conscious and responsible shopping. With planning, information, and a careful eye on the origin and quality of what we buy, it's possible to enjoy this season of discounts without falling into excess or frivolity. And, in the process, contribute to the promotion of local and sustainable fashion.